USING YOUR TRADEMARK PROPERLY

Your company’s trademark(s) are extremely valuable assets. Therefore, proper use and policing of your mark(s) are essential to protecting what may be your company’s most valuable asset – its good name. Trademark rights are acquired by actual use. Once you have established trademark rights, the rights can last indefinitely. However, it is important to note, failure to prevent others from infringing on or misusing or your mark may result in a loss of trademark rights. The following guidelines for proper trademark use apply to advertising and promotional materials, packaging, displays, labels, signs, correspondence, websites, and any other media used to promote the mark. PROPER TRADEMARK USAGE

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This trademark blawg is edited and authored the Cooper Legal's staff. The contents of this blawg are for informational purposes only and should not be relied on as legal advice. Please feel free to contact our office if you have any questions regarding your specific legal needs.

 

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