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WHAT IS A TRADEMARK? Traditional trademarks include words, phrases, symbols, logos, designs, or a combination of the foregoing, that identify and distinguish the source of products of one party from those of others. Some non-traditional types of trademarks may also include sounds, scents, textures, tastes, or holograms. Sometimes the term “trademark” is used to refer to both trademarks and service marks. However, a service mark, although analogous, is distinguishable in that it identifies and distinguishes the source of a service rather than a product. Unregistered Trademarks vs. Registered Trademarks U.S. trademark rights are acquired from continuous use of the mark in commerce. Stated diff