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With the rise of social media advertising on platforms such as Facebook® Marketplace and Amazon® emerging as the leading online retailer, trademark owners are finding it increasingly difficult to monitor third-parties that are misusing their trademarks and copyrights or improperly selling their branded merchandise on these sites. To address these rising concerns, Amazon recently launched Brand Registry 2.0 to aid trademarks owners in their efforts to monitor infringing uses of their trademarks and copyrighted content sold and promoted on its site. Once a trademark registration has been received, the brand owner may enroll in the Brand Registry program. Enrollees are afforded a number of ben