Trademark Bully: Protecting Your Brand

Companies both large and small devote significant time, money, and resources into brand development and protection strategies. So, it is of no surprise that trademark owners would be resolute in their attempts to protect their investments. In fact, the trademark law requires owners to police their marks and take appropriate action against infringers. Failure to do so could result in loss of trademark rights. While trademark owners are legally permitted and are required to enforce their trademark rights against infringers, a fine line exists between bona fide enforcement and overreaching. A trademark owner that abuses their trademark rights to harass and intimidate another business beyond t

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This trademark blawg is edited and authored the Cooper Legal's staff. The contents of this blawg are for informational purposes only and should not be relied on as legal advice. Please feel free to contact our office if you have any questions regarding your specific legal needs.

 

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